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Personal Branding 2024

Daniel Corbett

Personal brand website for an author — visual identity, design, development, and all assets built from scratch to showcase his book and his story.

Daniel Corbett had written a book and was building a personal brand around his work and perspective. What he didn't have was a site that showed who he was — his existing online presence was fragmented and didn't represent the quality of what he was putting out. The brief was direct: build something that is unmistakably him.

What we built

We built everything from scratch — visual identity, layout system, all graphic elements, and the full production build. The design was built outward from Daniel's personality and the tone of his writing: confident, considered, and a little unexpected. No author templates, no borrowed aesthetics.

The homepage leads with Daniel himself before it leads with the book. Visitors get a sense of who he is and why his perspective matters before they're presented with a purchase. The book section was designed to make the case for buying it — not just display a cover — with quotes, context, and a clear call to action.

The site also handles speaking enquiries, giving Daniel a single professional destination for all inbound interest.

The results

Book sales and speaking enquiries both increased within the first month of the site going live. Daniel now has a professional platform that grows with him — new writing, new talks, and new projects can be added without needing to rebuild anything.